Iconic brands Toyota, Weber, Bridgestone among Aussies' most trusted

Caravan World — 3 August 2016

They're all the 'most trusted' brands in their categories, according to a survey by Reader's Digest Australia. The annual survey aims to direct consumers to the brands they can trust most.

While the survey covers dozens of categories across all aspects of home and living, such as food, drink, appliances, shops, etc., it also includes some categories aimed specifically at the elderly, such as funeral insurance (most trusted: Suncorp), incontinence products (Tena) and anti-ageing skincare (Nivea).

Bridgestone is a repeat winner, having been named the most trustworthy tyre brand in Australia for the third year in a row.

 “Being the leading tyre retailer is a position we take very seriously, so to uphold this award three years in a row is a significant achievement which recognises the ongoing efforts of our people to provide the best tyres and service in the country," Bridgestone Australia and New Zealand managing director Andrew Moffatt said.

Other 'Most Trusted' winners, which are relevant to caravanners, in the Readers' Digest survey for 2016 were:

  • Wine: Jacob's Creek
  • Banks: Commonwealth
  • Barbecues: Weber
  • Batteries: Energizer
  • Beer: Corona
  • Cars: Toyota
  • DIY power tools: Bosch
  • First Aid: Dettol
  • Health insurance: Medibank
  • Life insurance: Allianz
  • Retailers: Bunnings
  • Sunscreen: Cancer Council
  • Superannuation: Australian Super
  • Supermarkets: Coles
  • Tea: Lipton


Bridgestone Equipment Travel Vehicle 2016 Adventure


Caravan Staff