South-east Queenslanders are being urged to holiday at home and travel to western Queensland towns struggling through drought.
Queensland premier Annastacia Palaszczuk has unveiled a new tourism campaign aimed to entice coastal Queenslanders to help boost tourism in drought-stricken western Queensland
The new brand, ‘Live Australia’s Story’, was launched in Winton, Qld, and is the first new Outback Queensland tourism branding in more than a decade. It portrays western Queensland as a place with a rich heritage and vast landscapes where visitors can feel connected to the Australian story.
“We know Outback Queenslanders have been doing it tough, that’s why we want to do all we can to help boost the economy,” Ms Palaszczuk said.
“The goal is to inspire more people to travel and spend time and money in the region which will assist in economic growth and support local jobs.”
The campaign also aims to extend the length of the traditional outback travel season through marketing and increase the level of tourism in 2016.
While the campaign is targeted towards south-east Queenslanders, the message applies to all Australians travelling domestically who are encouraged to visit western Queensland.
CALL TO CARAVANNERS
Long-time CW travel writers Tony and Denyse Allsop, natives of Mackay, Qld have recently travelled through the west of their state and seen first-hand how badly towns are struggling.
“It doesn't take long to develop a real empathy for what the landowners and townspeople are going through in this extended drought,” Tony said.
“The compensations for travelling out here are many, including wonderful sunsets and sunrises, and pub meals where you get to talk to the locals. The best part, however, is meeting the people who live in this stark, harsh but beautiful landscape.”
The Allsops urge all travellers to include drought-affected areas in their itineraries, as the money spent on food, fuel, accommodation and tourist activities will help small towns survive.
“Don't stay away because you feel that you will be using their precious water, just be frugal with the amount of water you use and don't waste any,” Tony said. The income you generate will be very valuable.”